This April, Twin and Atlas Coffee collaborated on a survey of Atlas customers about their thoughts on women-produced coffee in the specialty coffee industry. Twin published the full finding which you can read here.
Together, Twin and Atlas surveyed over 100 of our industry partners, 85% of whom were from the US, 13% from Europe, and 2% from the Asia Pacific region.
When US Roasters were asked to pick the most effective phrasing to promote women-produced coffee:
- Over 65% chose “Grown/Produced by Women”
- About 20% chose “Gender Justice Coffee”
- About 15% chose “Coffee Benefitting Women”
- Less than 3% chose “Women’s Coffee”
To read more on Atlas and their work in Women's Coffee, please visit Atlas Coffee Importers.