This April, Twin and Atlas Coffee collaborated on a survey of Atlas customers about their thoughts on women-produced coffee in the specialty coffee industry.  Twin published the full finding which you can read here.

Together, Twin and Atlas surveyed over 100 of our industry partners, 85% of whom were from the US, 13% from Europe, and 2% from the Asia Pacific region.

When US Roasters were asked to pick the most effective phrasing to promote women-produced coffee:

  • Over 65% chose “Grown/Produced by Women”
  • About 20% chose “Gender Justice Coffee”
  • About 15% chose “Coffee Benefitting Women”
  • Less than 3% chose “Women’s Coffee”

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 To read more on Atlas and their work in Women's Coffee, please visit Atlas Coffee Importers.