What does Fairtrade mean to you?

Posted by Liz Foggitt on 11 May 2019

Twin believes that market systems, when done fairly, can create better livelihoods for farming communities. We believe that connecting different actors along the value chain to trade under fair and sustainable terms creates meaningful partnerships and sustainable supply chains. It’s World Fair Trade Day on Saturday 11 May, so we asked some of our partners what Fairtrade means to them. Here’s what they said:


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“I believe beautiful things are better when the people who make them are well-paid. Fairtrade has lifted quality and equality among smallholder coffee farmers in Tanzania.”Anna Eliuze Bwambo AMCOS

“Buyers and producers being equal in the supply chain. And premiums being invested in programmes based on the need of the community.” Foday Brima, Chairman of Ngoleagorbu Cocoa Farmers’ Union


Fairtrade is about making trade conditions more stable for farmers – and allowing them to plan for their futures. It’s a global network of businesses, brands and people that want to make a positive impact to rural communities and the wider environment. Bob Trice, Managing Director, Liberation Foods

“To me, fair trade means co-operating and collaborating for justice, fairness and equality for producers, farmers and handcrafters.  It is about recognising and truly valuing those who produce many of the goods we enjoy and affording them the dignity and income they deserve.” Sally Seddon, Volunteer Engagement Manager, Shared Interest


“Marks and Spencer have been working with Fairtrade since 2004 and sell a range of Fairtrade products including tea, coffee, bananas and wine.  I’ve personally been visiting Fairtrade producers for over 12 years and have been lucky enough to see the impact it makes on the ground. For me one of the most important things is the role Fairtrade plays in empowering producers and linking the end to end supply chain.” Hazel Culley, Senior Sustainable Product and Raw Material Manager, M&S Foods

“For me, Fairtrade is about bringing an original and high-quality taste to consumers while supporting local communities”.  Yvonne Bongers, Product Food Manager, Fairtrade Original


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