Brands
Twin seeks proactively to develop new businesses that capture greater value (financial and political) for its members. To capture value in the global supply chain, producer partners need to be as close to the consumer as possible. In recognition of this we have been instrumental in developing the leading Fairtrade brands in the UK. These are unique businesses that have significantly changed UK attitudes to food sourcing policies and helped to underpin the Fairtrade market in the UK.
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Each of these brands reflects our principles and approach including significant producer ownership and representation. We maintain a shareholding in each company and representation at Board level to help ensure that these companies continue to balance the huge challenges of being competitive in the consumer market, raising awareness and building consumer support for Fair Trade, while responding to the challenges and opportunities at the producer end. By doing this we help to ensure that these companies continue to set the standards by which Fair and conventional trade is judged.
"The exciting thing about many of these businesses, such as Cafedirect or Divine Chocolate, is that they are reinventing the business rules." Jonathan Bland, CEO, Social Enterprise Coalition.
Going forward Twin has an ambitious plan to develop more businesses to increase value and power secured by smallholders.
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